Market Entry Channels
For each of our brands in each of our markets, we undertake a thorough assessment and determine the market entry strategy most suitable for long-term presence of the brand.
Four market entry channels give us ample flexibility.
For whichever channel we elect for a brand, we grow it for the long term, all year round:
OUR MARKET ENTRY CHANNELS
In-market wide distribution
We supply tailored-to-market products in FCL quantities to our selected well-established in-market partner distributors with wide reach into supermarkets, convenience stores, HORECA, duty free outlets, gyms, etc. and together we grow the brands across the wider markets
Direct supply to A-class chains
We conform to market a collection of as-is products and deliver these directly to selected partner retailers (A-class chains and eCommerce platforms), opening up sales opportunities for our brands and creating a platform for our partner retailers to effectively differentiate their product offering to their clientele
Organic Vally to retailer-door
In those markets where we hold our own import license, we deliver a collection of our Customs-cleared products into designated locations of our partner retailers who wish to carry our brands but who do not wish to undertake the import function themselves
Private Label
We deliver product that we make under the brand owned by our partner clients, whether distributors or retailers
